CAPE Digital Marketing Initiative – Sponsored by Fox Audience Strategy – IS NOW ACCEPTING SUBMISSIONS!

The CAPE Digital Marketing Initiative sponsored by FOX Audience Strategy, based on the FOX new series TOUCH, is now accepting submissions!

Ever wonder what it takes to market a show? Want to create your own viral vignette or make the next great digital marketing video?

Participate in 3 simple steps:

  1. Watch the full episode online at FOX.com/Touch.
  2. Brainstorm a strategic marketing proposal about family relationships, such as fathers and daughters, reconnecting with those one has lost touch with, or fighting societal constraints.
  3. Email your submission to info@capeusa.org with “Digital Marketing Initiative: Your full name” in the subject line. Your proposal must be in Word or PDF format and no more than 5 pages in length. Please also include a signed copy of the necessary release form attached. (Signed release forms may also be mailed to the CAPE Office postmarked by Feb 17, 2012.)

Deadline for submissions is Monday, February 20, 2012 at 11:59PM PST.
For official guidelines, please visit capeusa.org/capedigitalmarketinginitiative.

Three winners will have a budgetary allowance of up to a $1000 to produce their own marketing vignette along with a private master class taught by top FOX and CAPE executives. The winning vignettes may also play on FOX.com and possibly even air to promote the series in March.

Submission is FREE, but exclusive to current CAPE members. To join or renew, please visit our website at capeusa.org/cape-membership.

To visit the original link, please click here.

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On behalf of 21st Century Fox, Audience Strategy develops and implements transformative strategies to catalyze a cultural shift in the industry, embracing a multi-pronged approach of working from the inside-out to drive behavioral change and outside-in to advocate for diverse perspectives, and to engage all audiences in our multi-cultural world.